When I opened it up I found a perfect fitting size 6 1⁄2  in a classic Navy blue,  lined with a cute African animal print!  I tried them on and was immediately smitten. Like walking on clouds.

So where did they come from?  I recently attended the IRCE in Chicago where I stopped at a booth run by the company that handles the ecommerce platform integration for TOMS. While learning about their company I filled out a tiny card and dropped it into a fishbowl.

I’m so glad I did! The shoes arrived at a most appropriate time; the day before I was due to leave for a vacation on Fire Island. They were the perfect “slip these on after a long day at the beach (or a long night out) ” shoes.

I’m not sure if I was the only fishbowl winner, or if TOMS sent shoes to everyone who dropped in their card, but what a fantastic way to bring people to your brand. I mean really, free shoes! I was not a TOMS customer before but had been eying both the products and the mission for years. Now, a total TOMS convert, I will be wearing (and recommending) this brand of shoes for years to come.

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